Our Mission

Innovate · Create · Launch

Every consumer product follows the same path. Working on the idea. Creating the idea. Launching the idea. The Contract Manufacturing Alliance supports brands at every phase.

The CMA Framework

Every product follows the same path. Where are you?

Innovate
Create
Launch

Phase One

Innovate

Working on the idea

Every great consumer product starts with an idea. The Innovate phase is about turning that idea into something real — developing recipes, testing formulations, validating with real customers, and getting the science right before you invest in production.

Alliance Arms at This Phase

What Happens at This Phase

Recipe development and iteration
Nutritional analysis for labeling
Shelf life and stability testing
Market validation — local sales, farmers markets, DTC
Regulatory assessment (FDA, state licensing)
Initial packaging concepts
Consumer feedback and product-market fit

Most brands spend 6–18 months in the Innovate phase. Don't rush it — the work you do here determines everything that follows.

Phase Two

Create

Creating the idea

You've validated the idea. Now it's time to build it for real. The Create phase is about taking your proven concept and manufacturing it at scale — finding the right production partner, finalizing packaging, and building a supply chain that can support retail distribution.

Alliance Arms at This Phase

What Happens at This Phase

Production trials and test runs at pilot scale
Packaging finalization — retail-ready, compliant
Quality assurance and food safety (HACCP, SQF, GMP)
Scaling formulation from bench to production line
Cost modeling and margin analysis
Supply chain setup — ingredients, materials, logistics
Co-packer selection and contract negotiation

The Create phase typically takes 3–12 months. Getting the right manufacturing partner is the single most important decision you'll make.

Phase Three

Launch

Launching the idea

Your product exists. It's manufactured, packaged, and ready. Now you need to get it into the hands of consumers. The Launch phase connects you to retail channels, distribution networks, broker relationships, and go-to-market strategy — leveraging the Alliance's 30+ years of retail relationships.

Retail Channels We Cover

Grocery & Supermarkets
Convenience Stores Visit site →
Mass Retail Visit site →
Club Stores Visit site →
Food Service
E-Commerce / DTC
Natural / Specialty
Hotel & Gift

What Happens at This Phase

Buyer presentations and category line reviews
Distribution setup and alignment
Broker network engagement
Trade spend planning and promotional strategy
Retailer onboarding — EDI, compliance, packaging specs
Market expansion — local → regional → national
Sales team sourcing and management

Launch is ongoing. The Alliance's Conzumables network covers every major retail channel in the U.S. and Canada.

Where Are You?

Tell us where you are in the process and we'll point you to the right resources.